Looking at the title it sounds simple right? Yes, that is what I thought until I read chapter 18 of advertising procedure 17th edition. There the author has inform me it is more then a push of the bottom. Let me share with you some of the things that I have learn. Did you know that newspaper ads cost money. Yes, I knew that too but check this out. They charge by what they call Agate line. This is a measure of the depth of space. There are 14 agate lines to a column inch, regardless of the width of the column. So you have Agate line, you have Pica which is define as a linear unit of measue. A pica equals 12 points of space, and there are 6 picas to an inch. You also have Point. A point is used to measure the size of letters height. There are 72 points to an inch. Key note that 36-point type is about 1/2 inch. When selecting printing process you can choose between Letterpress, Offset lithography, or Rotogravure. You look confuse well let me just share the definition with you and then you can do some research from there or borrow my book when I done and read about it. Letterpress is define as printing from a relief, or raised, surface. The raised surface is inked and comes in direct contact with the paper, like a rubber stamp. Offset Lithograpy is known as printing process by which orginally an image was formed on special stone by a greasy material, the design then being transferrd to printing paper. Today the more frequently used process is offset lithography, in which a thin and flexible metal sheet replaces the stone. In this process, the design is “offset” from the metal sheet to a rubber blanket, which then transfer the image to the printing paper.
Oh you look interested NOW, so you want me to tell you about Rotogravure it is the method of printing in which the impression is produced by chemically etched cylinders and run on a rotary press; useful in long runs of pictorial effects.
There are different ways to advertise your company name or a even a new product that you want to make dollars off of. But it all start with advertising to the public. You can use radio in many different ways. You could use TV commercials and if you can get your hand on a TV commercial during the Superbowl, then consider yourself (the man) lucky. You can used what I am used to being from the old school and that is the always no computer quiche Word of Mouth. Or billboards that can be seen from miles away with a good pair of eyes. Good year blimp can advertise your company or brand name, if your money is right. But I just read the Kleppner’s Advertising procedure 17th ediition book and I got all these wonderful ideas. On how to advertise or get a campiagn started.
http://hr.uct.ac.za/generic.php?m=/recruitment/adv_proc.php
Like all good things there are procedures that you must go through to get things done lets say legally by United States standards. Let’s face it who make these rules. I tell you the truth. Our government and our law makers can make a law and they don’t ask no one to vote on this. It is surely there way or the highway or better yet the jail house by the highway that is located in the middle of no where. Okay I will get off of my soap box now and let you check out this web site. Peace out@!!!!!
http://www.cityofmobile.org/pdf/Form150CA051.pdf
When I think of the word Campaign, I adamantly think of a presidential campaign. Then with this year being an elected year for president I think of the people who is campaign right here today for my vote. But there is a lot of work that goes into campaign then when you add the word complete to campaign now you are touching a more wide variety. You can campaign through the media rather it’s the radio, TV or billboards. You want a way to get your (message) campaign out. Then you want to identify your prospect do you want the old or the young? You should have a promotion plan on the hows!!! This could range from coupons offer to sales discounts. A complete campaign includes an AD, the media schedule, sales promotions material and cost for everything spelled out. To get a campaign approve it should spell out the statement of the company’s market goal. Next the philosophy and strategy of the advertising are described together with the reasons for believing that the proposed plan will help attain the company’s objective. And how will the entire company benefit from the return on this investment? They should be measurable terms; these are US dollars you are spending. So what are you expecting to accomplish? Something you might want to consider is increase awareness’ by a certain percentage or improve on sales by a certain percentage. One company I believe got it right and have even got me to shop with them online as late as last week is 1-800-flowers. So I wanted to include their story on the complete campaign. Flowers
http://www.cs.jhu.edu/~jonathan/debate/ceda-l/archive/CEDA-L-Apr-1997/msg00723.html
One of the most well known and still going strong today of advertising is by using the commercial time that radio has to offer. Granted it is usually only 60 seconds but trust me that is enough time to get your point across. Lets go over some ways that this mention can be accomplish. A live commercial which is delivered by the disc jockey, sports reporter or perhaps the studio announcer or other station personality. With this style the announcer usually have loyal followers and tend to follow or listen to what that radio personality is selling to them. Mainly cause the credibility that this individual can bring. Another huge advantage to this is cost 8 times out of 10 this is done free. Prerecorded commercial can be played in when the announcer is not on duty. This is advantage for advertising in this form but it will be a slight cost. Along with you get to record the commercial as you see fit. So if radio advertising sounds like a job for you then at least look at the link below.
http://www.jobdig.com/ways_to_advertise/radio.php
When creating the commercial there is just a couple things to keep in mind. 1. Words, meaning key words to use to talk to your consumer. 2. Sounds, people like to hear music or a nice soft sound while you talk to them and explain new things to them help them relax I guess. Then 3 a jingle if you can make it stick in their head when they are out and about come across that product it will ring a bell and may help sell the product. So what you are doing is developing the radio script and painting a imaginary picture in the mind of your consumer. We like to think of this as theater of the mind. Since on radio you can not actually see with your eyes but you can imagine with your mine. So when writing the commercial remember to keep it simple (KISS) you remember that from a earlier topic. Clarity you want your customer to be able to understand you. Other things to add to your do list is Coherence, Pleasantness, interest, distinctiveness and please make it believable. You want the consumer to believe what ever the product say it will do it will do. Sex always sell. But you can also include humor or emotion and even a dialogue. You want to disarm your consumer they entertain them, amuse them and then get them on your side.
http://radio-advertising.suite101.com/article.cfm/2008_radio_advertising_outlook
Mic check 1, Mic check 2, Mic check 3.
You are on the AIR. 
Looking at the title it sounds simple right? Yes, that is what I thought until I read chapter 18 of advertising procedure 17th edition. There the author has inform me it is more then a push of the bottom. Let me share with you some of the things that I have learn. Did you know that newspaper ads cost money. Yes, I knew that too but check this out. They charge by what they call Agate line. This is a measure of the depth of space. There are 14 agate lines to a column inch, regardless of the width of the column. So you have Agate line, you have Pica which is define as a linear unit of measure. A pica equals 12 points of space, and there are 6 picas to an inch. You also have Point. A point is used to measure the size of letters height. There are 72 points to an inch. Key note that 36-point type is about 1/2 inch. When selecting printing process you can choose between Letterpress, Offset lithography, or Rotogravure. You look confuse well let me just share the definition with you and then you can do some research from there or borrow my book when I done and read about it. Letterpress is define as printing from a relief, or raised, surface. The raised surface is inked and comes in direct contact with the paper, like a rubber stamp. Offset Lithography is known as printing process by which originally an image was formed on special stone by a greasy material, the design then being transferred to printing paper. Today the more frequently used process is offset lithography, in which a thin and flexible metal sheet replaces the stone. In this process, the design is “offset” from the metal sheet to a rubber blanket, which then transfer the image to the printing paper.
http://www.reidstudio.com/litho.htm
Oh you look interested NOW, so you want me to tell you about Rotogravure it is the method of printing in which the impression is produced by chemically etched cylinders and run on a rotary press; useful in long runs of pictorial effects.
http://www.omniwcinc.com/rotogravure_printing.html
Well your turn to do some research cause just explaining that little bit right there got me going around in circles. I thought print meant touch the button that looks like a printer and you was done. So there is more but I will wait till you catch up with me.
In advertisement when you think of Words, you think of what the advertisment is saying to you or trying to get across to you. It has been said that a picture is worth a thousand words. So you have to show visual of what you are advertising. Can you show visual without saying a word. Sure but it better be powerful. In my text it tells me that ideas come from our brain. I brain have two sides a left side which is said to control verbal, reasoning, and processes information. The right side provides intuition, processes information and controls the creative process. Therefore in a business like industry in advertising we have two teams. a “left brain” team & a “right brain” team. One that is very creative and responsible for the visual, layout and graphics. Then you have the idea, they make the prime prospect consider your product first. They implant your brand in the mind of your prospect audience. This remind me of my church committee as we prepare for our pastor anniverisary we have teams that will do the program, that will come up with this year theme and those that will execute the plan to leave a life long impression on the audience. So you will have to attract your audience attention you can not sell to them unless you have their undivide attention. So I want to share with you a couple basic design principles. (1) Unity, your design must unite together. (2) Harmony, your layout must be compatible. (3) Sequence, Using a S or/and Z pattern so the eye can follow along at ease. (4) Emphasis, focusing on the element. (5) Contrast, the size, shapes, and tones that adds flavor to the advertisement. (6) Balance, controlling the size, tone weight and position of the advertisement.
http://www.journals.uchicago.edu/doi/abs/10.1086/209512?journalCode=jcr
Color is important to an advertisement if you can attract a costumer attention with color then they will read or pay attention to what you are trying to sell. Colors such as Red, Orange, Yellow are often related to the sun and heat of fire. Blue, Green, and Violet are coolness of the sea and sky. I know we have a lot of new technology that can do alot of the things while cutting back on time, But you can’t forget a freelance artists that might be rare now days but I think every great company could use a freelance artists. Cause creating and advertisement requires two types of artistic talent. The Imaginatrive person and the Artist, this will illustrated a finished that will be magical peace of art work. That is my view point.
http://septemberthe22nd.blogspot.com/2007/10/economist-advertisement_16.html
A good voice or in this case a word of mouth can take you a long way if you can prove your word to be loyal and trustworthy. I am from the old school so that is the way we have always had to get out information to others was the old he said that she said that bull—- said. I understand we as a generation of new people have new technology and you can log on from just about anywhere and search any thing. I have to admit even my 1970’s living in the days azz have to say I used Search Organic when I am told something by Word of Mouth and I don’t believe it or find it to good to be true. So one vote for Search Organic. This is the unpaid World Wide Web search that do not get in the top of the headlines or a lot of hype because of the lack of dead presidents. http://en.wikipedia.org/wiki/Organic_search
Organic results were viewed most often. On average, 9.2 search results were viewed before the first click. On average, consumers spent 10.4 seconds on a page to view the search results. The average viewing time for organic search result was 1.3 seconds. Searchers looking to carry out a transaction viewed more results, 9.9 on average, compared with 8.5 for information seekers. Buyers also spent more time viewing results, 11.4 seconds compared with 9.4 seconds for searchers.
There really know way of telling how good of a rate Word of Mouth is getting around but one thing for sure it will not be going anywhere. So if the computer world ever crash or something that this generation can not figure out with the technology. One thing for sure Word of Mouth can not be touch. So one vote for WOM. So you see their is truly no way of saying which way is best. Whats quicker and what carry more facts with the information you can say SO, which one is cheaper, what helps you communicate with others then you would have to say WOM. So you heard it from me we are tied at the end of the 4th quarter. No winner just a draw. Congratulations to Search Organic and Word of Mouth.
http://www.hotfrog.in/Companies/Search-Organic
In order to create a message you should have a vision of what appeals to today’s audience or your target audience. What work yesterday might not be the trend today. So your job will be a everyday challenge. Your add should be smart, entertaining and conversational. http://bestadviceforum.com/articles/69734/1/Creating-A-Powerful-Advertising-Campaign/Page1.html
The “HEADLINE” this is the first eye catcher to a great advertisement. If you can catch the attention of your audience with a headliner, then they will more then likely continue to read your ad or listen to what your ad is saying to them. Headline provoke curiosity and we all know curiosity can kill the cat. Step 2 is the sub-headline which is a in-debt description of the headline. The sub-headline spells it out for those who may be a beer short of a six pack. Step 3 the Amplification sells your promise to the people and help the audience discover the unknown. New consumers will look for your 4th step this is call Proof. On your advertisement if you can guarantee, used warranties, Seals of Approval or a Trial offer or a Sample, give a demonstration or like in church give a testimonial. Then the proof is in the pudding. Now there are various approches you can use to capture your audience. One being a copy approach, two a factual approach, three a imaginative approach, or four a emotional approach. After searching the web for a couple of days. I came across this site I would like to share to help us with a next award winning ad.
http://fredericksburg.com/nie/StarSearch/PDFS/TenSteps.doc
I think we can agree that with all the great 2ooo century tools that we can use for a advertisement. Simplicity is probaly the key. I was once told to remember “KISS” Keep it Simple Stupid. So from one advertisement dummy to another KISS.
NAS JRB E6 association
gives you unlimited participation
Lending a hand to others
while serving the nation
Meals on Wheels, Habitat for Humanities, Adopt a Highway
Want you come and join the team today
So you can place it on your resume’
This is a web site to help get you started if you want to advertise for your own company and you was debating on to use billboard advertising or not. http://www.outdoorbillboard.com/?gclid=CKfIia_dnJECFQlxOAodElV0OA.
Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterial, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative “customizing” through extensions and embellishments.
Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
Billboards are large displays advertising goods or services not necessarily sold where the sign is located. In North America, “bulletins” are typically 14′x 48′ (height x width), but they are smaller in other places.
This style of advertising has been around since I was a young kid. I can remember travel the road with my family and I would not want to go to sleep thinking I would miss a nice Billboard. So this advertising style can stick in a consumer head for years to come. But one might ask is this way of advertising expensive then other ways that I have mention. Well I glad you ask? No major medium comes close to matching the inexpensive CPM levels of out-of-home advertising. Check out this link.
http://www.gaebler.com/Billboard-Advertising-Costs.htm
However outdoor advertising offer a broad coverage throughout a market. It offer some opportunities for geographic targeting. So I ask you why not Out-of-Home Advertising?
